1. Research
We conducted research into how video creators, producers, and film studios present themselves through their websites, focusing on structure, visual language, and the role of motion and imagery.
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2. Concept
The visual identity is directly informed by the name Mossquitos. The logo is intentionally pungent and distinctive, with the letter q placed at its center, the only non-italic character in the word. The q was customized to evoke something stingy and sharp, echoing the impact of the videos themselves: unforgettable and memorable.The color palette is largely drawn from the videos, which are visually rich by nature. A single brand color, a fresh lime green, is used throughout the identity, adding contrast and reinforcing a sporty, energetic tone that reflects their body of work.
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3. Design
The website was designed in Figma and developed in Webflow. It is intentionally minimal, with a limited number of pages and a strong emphasis on video and imagery. Visuals are always presented large and full-screen.A subtle blur effect is applied to text buttons on hover, referencing the act of focusing through a camera lens. Headings use the custom logo typeface, while the body text is set in an open-source sans-serif font for clarity and balance.